Amethyst Lavalley - CCAE Indigenous Youth Entrepreneurship Training

Amethyst Lavalley Nimoosh Grooming & Boutique Website: www.nimoosh.ca/

Nestled amidst the vibrant energy of Toronto's Danforth Avenue lies a unique sanctuary for pets and their people: Nimoosh Grooming & Boutique. Located at 582 Danforth Avenue, Nimoosh, founded in June 2023 by the experienced and passionate Amethyst Lavalley, offers more than just pet grooming; it provides a carefully crafted experience rooted in calmness and compassion From the moment one steps inside (or perhaps even peers through the window), the intention is clear – this is a place designed to put pets at ease. As an Indigenous-owned petsalon, Nimoosh brings a distinct presence to the neighbourhood, reflecting a commitment to community and a personalized approach. Amethyst Lavalley established the business not merely as a commercial venture, but as the culmination of years spent honing her craft and developing a philosophy centred on making grooming a gentle, comfortable, and stress-free event for every animal, especially those who find the process unnerving.

In a city bustling with grooming options, Nimoosh distinguishes itself by prioritizing the emotional well-being of pets alongside achieving beautiful results, a promise echoed in the positive experiences shared by its growing clientele. The deliberate choice to establish an Indigenous-owned business in this specific Toronto location suggests a thoughtful approach, aiming to build a community-rooted establishment with a clear identity from its very beginning. This focus on gentle care, confirmed by reports of calm and happy pets post-grooming, directly addresses a common concern for pet owners – grooming anxiety – positioning Nimoosh as a specialized solution provider, not just another grooming shop. As an Indigenous youth in the CCAE Business and Entrepreneurship Skills Training (BEST) program,Amethyst writes "Thank you guys so much! I’m so glad I took CCAE’s BEST program, I learnt so much! Zechariah was amazing and very helpful! I’m so glad I got to experience this and meet everyone in the class. Xo"