Jori Hunter

Jori Hunter Cree Couture Website: https://www.creecouture.com/

Jori Hunter, the creative force and owner behind the Indigenous fashion studio Cree Couture, is masterfully stitching together cultural heritage and contemporary style. Her brand specializes in upscale, handcrafted custom apparel where every thread tells a story of tradition, empowerment, and elegance. Cree Couture offers a stunning range of designs for both men and women, tailored for any occasion, from sacred ceremonies to vibrant celebrations. The studio produces an array of stylish creations including Indigenous-designed ties, ribbon shirts, skirts, vests, and pants in all sizes. Beyond apparel, Jori also crafts essential cultural items like feast kits and sacred star mats, infusing each piece with the rich artistry of Indigenous design. "Creating wearable art rooted in tradition is more than fashion—it's storytelling, empowerment, and culture," says Hunter, a quote that perfectly encapsulates the spirit of her work. Each piece is carefully sewn, joining deep cultural significance with a couture-level of quality and style. With shipping available across Canada, Jori’s evocative creations are connecting communities from coast-to-coast. A lifelong developing entrepreneur, Jori is deeply committed to honing her skills. In 2024, she graduated with honors from the Canadian Centre for Aboriginal Entrepreneurship's (CCAE) rigorous Business and Entrepreneurship Skills Training (BEST) program. That same year, she became a member of the Native Canadian Toastmaster club, where she has already distinguished herself as one of its most dedicated members, committed to finding and refining her voice.

Jori's drive and dedication are truly remarkable. A "double time entrepreneur," she balances the demands of running Cree Couture with a full-time role at EmployAbilities Alberta. In this position, she works to ensure that individuals facing barriers can find the support and guidance needed to obtain meaningful employment and enrich their workplace cultures. Through her art, her continuous learning, and her professional dedication, Jori Hunter is a powerful example of a modern Indigenous entrepreneur. With Cree Couture, she is not just designing clothes; she is crafting a narrative of resilience, beauty, and cultural pride for all to see. Of the Canadian Centre for Aboriginal Entrepreneurship CCAE Indigenous Business and Entrepreneurship Skills Training BEST Program, Jori says,“The work completed around creating my business showed me that I needed to change my name (Cool CreeAtions) to stand out. I like the new name of my business. Cree Couture”.